As you can see in this screenshot of our wireframe tool, the header of your StoryBrand wireframe should include:
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Your logo at the top left
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A large, clear statement of what your customer wants. (e.g. “Stay on top of your finances”)
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A clear description of what you do as a company (e.g. “Bookkeeping and financial forecasting for restaurants”)
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A call to action button (e.g. Schedule a Consultation)
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An image showing a happy customer experiencing success using your product or service
header goes here
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THE HEADER SECTION
Feeling Overwhelmed?
Get Unstuck and #BeMaximized!
Learn How To Market, Manage & MonetizeWithout OVERWHELM!
The value stack should list three simple successes that your customer will experience if they choose to work with you.
The purpose of this section is to help readers see how your company can make their life better. This helps increase the perceived value of your product or service.
Here’s an example of three successes:
- Stop stressing
- Stay organized
- Save time
SUCCESS TWO
SUCCESS ONE
SUCCESS THREE
THE VALUE STACK SECTION
On-Demand Courses
Live Learning Labs
Maximized Alignment Plan (M.A.P.)
In this section we want to show the reader that we understand their problems and how critical it is to solve those problems.
Here’s an example of problems your customer is experiencing:
- Your receipts aren’t tracked properly
- Tax time is always a headache
- You’re afraid you might run out of cash reserves
- You don’t have time to deal with it
Do you struggle with:
- Your receipts aren’t tracked properly
- Tax time is always a headache
- You’re afraid you might run out of cash reserves
- You don’t have time to deal with it
THE STAKES SECTION
As a business owner, there are many things you have to do to keep the ball rolling. Marketing, Sales, Social Media, Networking, Serving Clients, Data Analysis, Bookkeeping and so much more... I know it can be a lot.
Sometimes your "Entrepreneurial Dream" can feel like a nightmare!
DO YOU STRUGGLE WITH THESE THINGS?
You may be overwhelmed or uncomfortable with some technology or just confused with ALL of the things they say you have to do to Market, Manage & Maximize your business.
Every time you turn around, there is some new, strategy, social media platform, tool, or technology that is "The KEY" to finally making it work that they say you need to have. I have been there too and it doesn't have to be this way!
It is wrong that they keep telling you all the things they think you have to do and never tell you HOW. There is a better way. There is a path...
The purpose of this section is to present the value that you can provide to your reader. This could include a few of your services, or it could be three benefits of working with you and a single sentence about each.
Example value proposition:
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Bookkeeping (with description)
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Financial Forecasting (with description)
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Monthly Check-Ins (with description)
service one
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service two
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THE VALUE PROPOSITION
service three
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Let us guide you to create the systems that are right for you to transform your Business and Life!
I would like to introduce to you a system that has
#AllTheThings you need without All The Overwhelm and All the Cost
Website Builder
Average Cost at $20 per month
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Be visible online
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Showcase your expertise
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Build your brand
Email Autoresponder
Average Cost at $99 per month
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Build your email list
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Follow up with your targetted leads
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Retargetting your leads with new offers
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Increase ROI and retention
Membership Site
Average Cost at $75 per month
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Build a membership site
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Offer exclusive products and promotions
E-Learning
Average Cost at $40 per month
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Get online access to courses
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Better customer retention
Social Media Planner
Average Cost at $50 per month
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Share content with your target audience
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Get better online presence
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Create brand awareness
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Increase your engagement
Webinar
Average Cost at $70 per month
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Share information
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Schedule trainings
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Build the Know, Like and Trust Factor
Booking Calendar
Average Cost at $40 per month
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Automate your paid booking appointments
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Automate your scheduling process
Social Proof
Average Cost at $75 per month
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Automate your social proof process
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Gain trust and increase conversions
Getting all these tools from different apps and website will cost you around
Thousand of $$ per month!
but with this all-in-one tool, you don't have to break the bank!
In this section we want to show empathy for our reader and demonstrate that we are the experienced guide they need in order to succeed.
What to include in the guide section:
- Empathetic statement (e.g. “We understand that finances can be overwhelming”
- Customer testimonials and photos
- Alternatively you could show logos of clients you’ve worked with, press logos, or certifications
Remember, the goal is to show that you have the authority to solve their problem without bragging about yourself
authority here
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customer one
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THE GUIDE SECTION
customer two
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You will go from running around frustrated, confused, and overwhelmed to becoming a..
Maximized Business Owner (M.B.O.™)
who knows HOW to create systems to Market, Manage & Maximize the business you desire instead.
YOU WILL GO FROM BEING OVERWHELMED TO:
You may be overwhelmed or uncomfortable with some technology or just confused with ALL of the things they say you have to do to Market, Manage & Maximize your business.
Every time you turn around, there is some new, strategy, social media platform, tool, or technology that is "The KEY" to finally making it work that they say you need to have. I have been there too and it doesn't have to be this way!
It is wrong that they keep telling you all the things they think you have to do and never tell you HOW. There is a better way. There is a path...
You will get access to all of these tools by using one platform that will help with your
Business Growth and #BeMaximized
for only $79 per month!
If you display your pricing or packages on your website, here’s an opportunity to do so. If not, you can skip this section.
package one
- Feature number one
- Feature number two
- Feature number three
- Feature number four
$1000
THE PACKAGES AND PRICING SECTION
package two
- Feature number one
- Feature number two
- Feature number three
- Feature number four
$2000
package three
- Feature number one
- Feature number two
- Feature number three
- Feature number four
$3000
Choose your plan below and
Get Unstuck with all the #Overwhelm!
Business
This is what you will get in being #Aligned
- 1 on 1 Consultation with me for 1 hour
- Strategic planning for your biz growth
- More item..
- More item..
Wordpress
This is what you will get in being #Aligned
- 1 on 1 Consultation with me for 1 hour
- Strategic planning for your biz growth
- More item..
- More item..
The goal of the plan section is to make the next steps to work with you as clear as possible. People feel more comfortable when they can see what’s going to happen next, and will be more likely to take action.
Here’s an example:
- 1. Schedule a Consultation
- 2. Choose a package
- 3. Get on top of your finances
StoryBrand recommends that you make the third step a positive success so it’s easy for the reader to see the steps to getting to where they want to be.
HOW IT WORKS
STEP ONE
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THE PLAN SECTION
STEP TWO
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STEP THREE
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Select Your Service
Schedule A Consultation
Be Aligned, Be Productive, Be Maximized
This section is a short paragraph where you state the problem that you customer faces, the solution to their problem that you offer, and the success they’ll see when they work with you.
Here’s an example of an explanatory paragraph:
“At Acme Bookkeeping we understand what it’s like to feel stressed about finances. That’s why we created hassle-free bookkeeping services. So you can stay on top of your finances and focus on what you do best.”
What you will get:
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EXPLANATORY PARAGRAPH SECTION
Your Message Here
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This section is designed to help you capture the email address of your reader. Even if they’re not ready to buy from you now, they may be interested in a free resource you can provide.
The idea is to create a resource that helps solve a problem that your reader is experiencing. You can follow up with an automatic email sequence to up-sell them in the future.
Examples of lead magnet titles:
- 9 easy tips to keep your restaurant finances in order
- 4 unexpected ways your restaurant can increase profits
- Self-evaluation: Our 15-point restaurant finance checklist
THE LEAD MAGNET SECTION
DOWNLOAD OUR FREE GUIDE
Reclaim your "Entrepreneurial dream"!
StoryBrand recommends that you put any additional pages and links into the footer so that you don’t distract readers with too many options in the top navigation.
The idea is that the reader will scroll down the page and read the copy instead of jumping around your website.
This is the perfect place to add your internal page links, privacy policy, social media links, copyright info, and more!